The tram ......a King's visit ..... and a freebie ..........

 There will be someone who can date the picture postcard, and by extension name which King was visiting Manchester and set off this display of civic loyalty.

It could be Edward Vll, or his son, George V or  just possibly either Edward Vlll, or George Vl.

And quick as a flash, David Harrop pointed to the cypher on the front of tram car and offered up the explanation that this was a visit from Edward Vlll.

For me, what is more intriguing is the printed information on the reverse of the car, which carries the information, “This beautiful Series of Fine Art Post Cards is supplied free exclusively by Brett’s Publications, comprising ‘My Pocket Novels’, ‘Keepsake Novels’ and Something to Read’”.

A first trawl revealed no company called Brett’s Publications or the three series for 1911 in the Manchester Directories, and I suspect I won’t turn them up in earlier directories.

They could of course be based in London or any other part of the country.

But they offer up an insight into advertising and retail long before a soap company offered free plastic flowers with each sale, or various companies gave away novelty toys in their packets of breakfast cereals.

But like the date of the picture postcard, someone will have an opinion on Brett’s Publications and will have done the serious research.

Well I hope so.

Location; Manchester

Picture; The King’s Visit to Manchester, date unknown from the collection of David Harrop.