A Chorlton revolution ……….. the self service shop

Now we are so familiar with the supermarket and the convenience store, that it takes a moment to  appreciate just how much self service shopping was a revolution in how we bought our groceries.

I am of that generation, who was part of that revolution, and I can remember just how liberating it felt at the time to wander the isles, and touch and choose which apples, tins of vegetables and packets of biscuits to buy.

Today we can be cynical about it all, not least the way it allowed shops to cut costs, and set the customer doing some of the work, but it was I maintain quite liberating.

Here in Chorlton, there is still a book to write about the arrival of those first self service shops, including which were the first and just what people thought about them.

The Co-op  was the first to embrace the new way of shopping, turning a department of its store in Romford over to self service in 1943 and five years later fully converting its premise in Portsea to selfservice.*

And in 1949, The Manchester & Salford Equitable Co-op  began altering its existing stores the following year, with our own Hardy Lane opening in 1959.

Until this week, I didn’t know that the shop on the corner of Manchester and Ransfield roads, was offering its customers, “Self Service” in 1961 and a quick trawl of the directories should pinpoint when the Mark Down began its new venture.
Leaving that aside, it is the shop window which is equally fascinating, offering up a range of products which are still familiar, but at prices which at first glance appear astonishing.

But those prices must be set against most people’s incomes which were of course much lower than today.
The more pertinent question would be to explore and then compare the average food bill in 1961 with today and its percentage of all house hold bills.

All of which is getting too serious and so instead I shall just leave you pondering on the prices, which are expressed in shillings and pennies, which I suspect will be a mystery to any one born just before we went decimal in 1971.

Our own kids look back at me with sheer bewilderment when I explain that 12 pennies made a shilling, that 20 shillings made a pound and that 240 pennies made a pound.  Added to which there was a coins called a threepenny bit, a sixpence, and a half crown, all of which competed with the farthing and the ha’penny.

Added to which the price of posh objects often came as guineas and not pounds.

And that neatly brings me back to self service shopping which predated our decimal coinage by just a few decades.

Location; Chorlton

Pictures, Manchester Road, 1961, A H Downs, m18078 and current prices, Mark Down No. 93 Manchester Road, 1961, , A H Downs, m18080, courtesy of Manchester Libraries, Information and Archives, Manchester City Council, http://images.manchester.gov.uk/index.php?session=pass, and Spotlight on Self Service, from Co-Op First Self Service UK, http://hardylane.blogspot.com/

*Co-Op First Self Service UK, http://hardylane.blogspot.com/