Saturday 2 April 2022

A little bit of nostalgia has come my way ……Old Jamaica...... Five Boys Chocolate .... and Cadbury's Fruit and Nut

Now the blog doesn’t usually do nostalgia.

2020
This is partly because it is an indulgence which rarely delivers what it promises.

For every rosy tinted memory of the good old days, there is  another which is  dark, miserable and challenging.

So, there might have been a time in many working class communities “when you could keep your door unlocked”, but that was more to do with the total absence of anything worth stealing.

And in the same vein, those who deplore the plethora of TV stations, should be reminded that once within the living memory of many there was a time when there were only two TV channels, both of which were in black and white and closed sometime after 10.30.

1969
Indeed I am old enough to remember when there was only BBC TV which on a Sunday closed during the day, forcing you back to the Light Programme on the wireless with Jimmy Clitheroe, Archie Andrews, and Sing Something Simple.

Of course those like me in receipt of a State Pension, will reply that the same Light Programme, offered up the Goon Show, ITMA, Tony Hancock, along with the Navy Lark, Take it from Here, and the Men from The Ministry.

All of which is a digression from the story which is just a reflection of the chocolate bars I enjoyed as a child, and the now unfamiliar posters which advertised them.

Starting with Old Jamaica, a mix of dark chocolate, with rum and raisin, which was launched in 1970, later withdrawn and is now back again.  The original came wrapped in a packet with a sailing ship on an orangy red background complete with a yellow scroll bearing the product’s name.

It was and is again a favourite of mine.

As is Fry’s Turkish Delight  but which bears little resemblance to the original, and those bars of Cadbury’s Fruit and Nut.

1969
Both inspired a series of adverts, some which look very dated and a tad un PC, and others like the “I am a Fruit and Nut” which remain delightfully amusing.

And that is it.

Leaving me to say, I could have mentioned Five Boy’s Chocolate, the one Fry’s did with different fondant flavours, as well as Bandit, Marathon and heaps more.

The label for Old Jamaica, came into the house last week, and the posters date from the late 1950s and 60s.

Pictures; Old Jamaica, 2020, Fry’s Turkish Delight, 1969, Cadbury’s Fruit and Nut, 1960, Courtesy of Manchester Archives+ Town Hall Photographers' Collection,  https://www.flickr.com/photos/manchesterarchiveplus/albums/72157684413651581?fbclid=IwAR35NR9v6lzJfkiSsHgHdQyL2CCuQUHuCuVr8xnd403q534MNgY5g1nAZfY

*Five Boys Chocolate was launched in 1902, and remained popular until the 1960s, and despite an attempt to revamp the wrapper in the 1970s it was discontinued soon after the rebrand.


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