The picture …. the municipal venture ….. and half a mystery solved

Here is a picture I keep coming back to.

At the Electricity showrooms, undated

It is a popular one which keeps cropping up on social media and was recently reposted by my Facebook chum, Christopher Roman.

Alas I have never been able to track a date or a source for the image, but the design of the building and the fashions on display would suggest the 1930s.

This was still the height of municipal socialism which saw local authorities continue to advance their responsibilities in a range of activities.

During the late 19th and early 20th centuries, in the absence of much from central government it was local politicians who were making their towns and cities better places to live.  As Sidney Webb said the “municipalities have done most to socialize our industrial life.” *

And so a resident of Manchester, Birmingham or Glasgow could benefit from municipal supplies of water, gas and electricity, travel on municipally owned trams and buses walk through a municipally maintained park while knowing his children were being educated in municipally run schools.

Electricity Supply Box, 1915

“Glasgow builds and maintains seven public ‘common lodging houses’; Liverpool provides science lectures; Manchester builds and stocks an art gallery; Birmingham runs schools of design; Leeds creates extensive cattle markets; and Bradford supplies water below cost price. 

There are nearly one hundred free libraries and reading rooms. The minor services now performed by public bodies are innumerable.”*

And chief amongst those was the growing push to provide affordable gas and electrical fires, cookers and a range or household appliances which were promoted through local authority showrooms and supported by municipally run classes on how to cook with gas and electricity.

But the "City of Leicester Electricity Service" remained elusive ….. until last night when Tina turned up the story in a matter of minutes eclipsing my long practised historical skills.

It was all there in an article entitled City Hall, from the Story of Leicester.**

I have no intention of lifting other people’s research and so instead if you want to know the history of the service just follow the link.

Electricity Joan? 1938

Not that I am any closer to finding the date or the source, but I think it will be sometime after 1935 when the newly opened "Municipal Offices housed the Leicester Corporation Electricity Department (later the East Midland Electricity Board) and were specially furnished with a model kitchen for 'housewives who are interested in the modern uses of electricity in the home'. 

Exhibition Model Of All-Electric Kitchen, 1935

A special theatre also presented weekly cookery demonstrations and a Service Centre displayed, sold and hired out electrical appliances".**

Added to which I guess the picture comes from promotional material issued by the City Council.

Shopping for the new, date unknown

Now that is almost the end of the story but not quite, because after an appeal on the Leicester Old and New site and before Tina’s discovery a heap of people suggested the location for the offices as Charles Street.***

And that placed it almost opposite the air b&b we stayed at in January on one of our visits to see our Josh and Polly.

So as they say ….. it really is a very small world and armed with my newly acquired knowledge I will go and stand outside City Hall next time we are in Leicester.

Pictures; City of Leicester Electricity Service, source, and date unknown Manchester Corporation Electricity Works Supply box, circa 1915, from the collection of Andrew Simpson, advert from Manchester Electric Supply and picture of an all-electric kitchen 1935, Manchester Corporation

*Webb, Sidney, from Historic, Fabian Essays in Socialism 1889

**City Hall, Story of Leicester, https://www.storyofleicester.info/civic-affairs/city-hall/

***Leciester Old and New, https://www.facebook.com/groups/483822492579736/?multi_permalinks=855570792071569&notif_id=1691096569147245&notif_t=feedback_reaction_generic&ref=notif